Blogs have been around since circa 1994, but back then they weren’t called blogs. They went by “weblog” or “personal web page”.
However, it was until the turn of the new millennium that blogging really became a thing and spread like wildfire. Today, there are over 150 million blogs on the internet.
Blogging has evolved from being a pastime activity to a full-fledged profession that earns people a decent living. Some of the top blogs routinely pull in more than $100,000 every month. The HuffPost makes about $14 million every month!
Want to join this rank?
Here is how to monetize a blog – and no, we are not talking about worn out strategies like banner advertising.
1. Get the Basics Right
Most newbie bloggers make the mistake of chasing money, so they end up losing focus and ultimately get frustrated.
Blogging is a patient man’s game. It’s richly rewarding when you make the right basic moves. These basics include everything from selecting a niche to coding the blog.
If you have no web design and development expertise, don’t bother setting up your blog on your own. Sure, DIY is a hot trend right now, but blogging isn’t the same as making stuff for personal use at home. People you’ve never interacted with will read your blog, and if they don’t like the user experience, they will leave – never to show up again.
You are more likely to maintain a loyal readership when you have a regular posting schedule. If you’re sporadic, many readers will lose interest, regardless of how sexy, informative, or entertaining your content is.
2. Showcase Your Skills and Become a Paid Blogger
Top blogs like HuffPost are always on the hunt for the best content. This is the only way to keep readers coming back for more.
How do such top blogs get the content?
Sure, they have excellent writers on staff, but they also reach out to freelance bloggers or writers – and the financial perks are good.
When you have a personal blog, you have the platform to showcase your writing skills; your ability to tell a story in a captivating way. Using the writing on your blog as a portfolio, you can easily land gigs writing for top blogs. In fact, they can even come looking for you.
We know this is not a direct monetization strategy, but it’s still a legit way to make money as a blogger.
3. Become an Influencer
Influencer marketing is pretty much like affiliate marketing but on steroids!
When you build a reputable blog and position yourself as an authoritative voice in your industry, you gain the power two sway the masses. Every book you recommend becomes an instant read of the week/month among many of your readers. Every product you mention becomes popular among your audience.
Businesses and their marketers will quickly take note of your wide influence, and offer to pay you to give their products a shout on your blog!
As a sought-after influencer, though, it’s so easy to run down the reputation and authority of your blog. Remember you’re a blogger at heart, not a marketer. Don’t promote any product for a quick check. Promote only products and services you believe will add value to your readers.
4. Offer a Course
One of the joys of being successful at something is people want to follow your blueprint.
A good example is Darren Rowse, owner of, and blogger at ProBlogger.com. He is considered an industry heavyweight, and he hasn’t shied away from monetizing his success. He sells blogging courses, which teach bloggers how to turn their blogs into money-making machines.
Similarly, you can offer a course on your blog.
If you’re an excellent writer, for instance, some of your readers may be aspiring writers looking to hone their craft. Offering a writing masterclass/course is an ideal way to help them while earning yourself some good money.
5. Write and Sell Kindle Books
Ever gone shopping for a kindle book on Amazon and wondered who buys those books – some written by authors you’ve never seen or heard of?
Well, there are people who buy them, because when you sell a book on Amazon, you’re aren’t really expecting tons of people who don’t know you to buy it. You’re placing it there to make it more accessible to your existing audience.
And as a blogger, you already have an audience that reads your content. Why not write a book and sell to them?
With a blog, in fact, you can easily build up hype for an upcoming book. All you need to do is let your readers know you’re down writing a book, and we are sure many of them will be itching to devour it once it’s out!
6. Host a Job Board/Marketplace
Back in the day before the internet became a thing, a person looking for a job had no option but to buy newspapers and see the advertised vacancies. When one wanted to sell a car real quick, they had to buy some space in the classifieds section of a newspaper.
Oh! How things change. Today, you just need to browse the web and see what’s on offer.
As a blogger, herein lies an opportunity to monetize your website.
Depending on your niche, you can create a job board or marketplace section on your blog, where users can sell or advertise. For example, if you run a career or HR blog, it’s likely employers and job seekers read it. Creating a job board would provide an ideal platform for employers to post jobs, and job seekers to find them. You make money by charging employers to post an ad.
Now You Know How to Monetize a Blog
Learning how to monetize a blog is the easy part. The hard part is making the actual dollars!
It’s might seem a long shot, but trust the process. Keep growing your audience. Keep trying out the various monetization strategies. Sooner or later, you will find one that works, and money will start rolling in.
Need more blogging tips? Explore our blog!