Has the number of viewers for your website gone down recently? Then you might have a usability issue.
Effective website usability is crucial to keeping your visitors on your site. If they can’t figure out how to use your site, they’re going to hit the road pretty quickly.
So what can you do to boost your website usability? Luckily, there are some changes that are not only simple but easy to do.
Ready to get started? Here are six common issues for you to consider.
1. Clickable Areas Are Too Small
Most likely, you don’t simply want visitors to your site to sit on the same page the whole time. That means you’ll have page elements that are clickable.
You won’t get the clicks you want, though, if those clickable elements are super small.
Really small clickable objects and words aren’t easy to find. Most people tend to read through a post or page quickly, so they might miss that they can click at all.
If they do notice they can click, you might have an issue there too. While the average web surfer nowadays can move a mouse or finger pretty well, it’s always harder to click or tab on something that’s tiny.
The remedy to this problem is simple. Make your clickable words more obvious! Make them larger. That alone will help enhance the number of clicks you get.
2. Navigation Is Difficult
While we’re on the topic of clicking, let’s talk about navigation. Poor website navigation is one of the biggest things that’ll hamper your site’s usability. If people can’t get where they want to go, or where you want them to go, there’s no real point in maintaining your website.
If a site is hard to navigate, people aren’t going to stay. They’ve got better things to do than figure out how to find the link they wanted.
Making clickable words and images more obvious is one way to help navigation, but you shouldn’t stop there. Tell your visitors exactly what’s on your site.
Do you have a store? A rundown of your services? Reviews of those services?
Make it clear what’s on the site and where each type of content is located. This can be done through menus, taskbars, or site navigation maps.
Try to get your visitor where they want to go within three clicks once they leave your home page.
Not sure how to implement these things and make them look good? Companies like Charlotte IT Solutions can help you with your web design.
3. Contact Information Isn’t Provided
Do not make the mistake of omitting contact information. People will look for it, so it needs to be there.
For those who don’t need to contact you, they’ll appreciate seeing you’re willing to provide contact information. It shows you care enough to really converse with and serve your customers.
Sites that lack contact information give off the vibe the company doesn’t really care about their visitors. Your contact information should be provided and easy for visitors to see.
If people know you care about your customers, they’re more likely to stay on your site or use your services.
4. Your Content Is Hard to Read
When we say content, we don’t just mean your blog posts. You need to make sure all written content on your site is easy to read.
This includes menu tabs, drop down menus, articles, how-tos, links, sidebars, and more. Everything needs to be clearly stated, and you need to use easy-to-read fonts.
Funky fonts can be tempting if you’re looking to stand out. The use of decorative fonts isn’t entirely off the drawing board, but don’t go so far that visitors can’t easily read the font at a glance.
5. Your Site Isn’t Optimized for Mobile
This is one of the biggest mistakes you can make in this day and age. Your site absolutely has to be optimized for mobile users.
People use mobile devices more than desktop computers. Mobile phones and tablets are portable, so we take them with us everywhere. When someone needs something online, they’ll likely use the device they’re already holding.
So always optimize your site for mobile users. Your site should work and function great on desktops, but it has to work just as well on mobile devices.
6. You Left out the Search Function
Even if you don’t have a lot on your site yet, you have to include a search function. There’s nothing worse than visiting a site and not being able to search for what you need.
Sure, you can provide pages of content, menus, and other tools for navigating through your site. But that won’t tell your user right off if you have what they’re looking for.
Nobody is going to want to click through 500 articles to see if you have the one they want. Cater to them by providing a way for your visitors to search your site.
Enhance Your Website Usability by Fixing These Common Issues
You likely have a lot of things vying for your attention at any given time, but your website usability should always be at the top of your list. It’s never a waste of time to make your site easier to use.
Ease of use doesn’t have to equal simple or boring. So don’t think you have to dumb everything down. Simply create a site that’s full of great content and still operates well, and your visitors are sure to enjoy it.
Thinking of designing an app to go with your website? Check out our guide on how to do it.