The thought of developing an app seems like it can be out of reach for people. You have to be a coding expert in order to build an amazing app.
Both Google Play and Apple’s App Store have about 2 million apps to choose from. There’s an app for almost anything. You can listen to music, download your favorite songs, check-in for your flight, communicate better and be more productive.
You’ll be surprised to learn that creating the perfect app doesn’t require you to know how to code. You just have to find creative ways to get the app developed.
Interested in learning more? Keep reading to find out how you can create an app.
Developing an App Starts with an Idea
What’s your big idea?
When the inspiration to create an app strikes, get out a notebook and start writing. Write down your idea and answer these questions:
- What does your app do?
- Does it solve a problem for people?
- What is that specific challenge/problem?
- How will you market & monetize the app?
Getting these ideas down early in the process will help you build a great foundation to work from.
Research the Competition
Since there are so many apps out on the market, you’ll want to make sure that yours offers something a little different than all the others.
Sketch it Out and Wireframe
As soon as you know exactly what you want your app to do, sketch it out on paper. Really think about how users will interact with the app and keep your design clean and functional.
You can then create a wireframe of the app, which you can use as the foundation for developing an app.
Developing an App With or Without Coding Skills
There are two ways to code your app. Believe it or not, you can do so with or without coding skills.
Coding the app yourself will take time and patience. While there are a lot of benefits of learning code, you’ll need to code and debug the project. Depending on how much time you have, that can take months or years to develop.
The alternative to developing an app is to outsource the development of the app. This can be a much better option, though it will require some investment.
There are many companies that offer custom app development, and Buildfire is one of them. They can ensure that your app is secure and scale up when you hit the big time.
Don’t Forget to Test Your App
Once your app is ready, you don’t want to launch it right away. You want to make sure that your app is working well and still gives a great user experience. Take the time to test it out yourself and have others test it, too.
Marketing Your App
Your app is competing against 2 million other apps. You need to be very creative to bring your app to market in order to be successful.
Your marketing plan for your app needs to be thought out early in the process. There are a million ways to go to market, you just need to pick a handful of things and do them well.
You have to know your target market well. A word game app is going to have a very different audience from a business productivity app. There will be different search terms and different type of intent with these searches.
The first thing you want to do is build a website. You can do this when you have a fully fleshed out idea of your app and what you want it to do.
Once that’s built, your job is to build your email list and start to develop an audience for the app. You can do that with a landing page that captures email addresses. To drive traffic to the page, you can use paid ads or social media to build buzz around the app.
Building your list will also make it much easier to find beta testers for the app when you’re in the testing phase.
You can also connect with bloggers and influencers in your niche to tell them what you’re building. It’s another way to start to build buzz.
Monetizing Your App
Once your app has been on the market for a while and it’s been tested, you can consider monetizing your app.
You do want to have your plans to monetize the app early on in the process. You should hold off on implementing after your app has a proven track record. You want to have enough downloads and positive reviews to justify monetizing the app.
There are a couple of ways to monetize your app. You can sign up for advertising on AdMob or another ad network that supports mobile apps.
You do need to be careful about this because when you have too many ads running in your app, it can appear spammy and kill the user experience. That can lead to fewer downloads and more negative reviews.
Another way to monetize is to offer in-app purchases. With this option, people can download the app for free and use some parts of the app. Then, they can choose to upgrade to a premium version of the app if they choose to do so.
This option allows people to experience the app and decide for themselves if they want to spend a few dollars to get the upgrade. You want to be sure that what free users have access to is useful to keep using the app, and then have even more useful parts of the app reserved for premium access.
This way, you’re still maintaining a great user experience no matter what level the user is at. That will continue to encourage positive reviews and more downloads.
Start Developing Your App Now
Developing an app isn’t as difficult as you’d think. In some cases, you don’t even need to be a programmer.
You just need to have a really useful idea, a great user experience and a way to market it to the masses.
If you execute those three things well, you have the main ingredients of a successful app. You don’t need to be a master of code, but it is helpful to have some coding skills.
Want to learn more about coding your app? Check out this guide to learn how to code.