The majority of website traffic comes from mobile devices like phones and tablets. This is only going to increase as technology increases.
If your website isn’t optimized for mobile, you could be losing traffic.
Keep reading to discover how to make a mobile website.
Responsive Web Design
At the beginning of the smartphone revolution, the internet looked as they did on computer screens. There were a few early adopters but for the most part, websites were slow to catch on.
Their platform was clunky at best.
The type was too small. You could barely click anything. Slowly things began to change. Now, if your website is not optimized for mobile, it could hurt you.
This is where responsive web design comes in. Many website building services, like WordPress or Wix, include a site optimized for mobile.
HTML makes designing responsive frameworks easier than ever. Frameworks function with grids so that you can get the proportions of your site right. Bootstrap is a free framework technology you can use to optimize your mobile site.
Place Common Tasks on the Front Page
Use customer activity data to design your mobile-friendly website. Don’t try to remake your website pixel for pixel. Instead, simplify it to the most important parts.
Place the most popular search items and tasks on the front screen of your mobile site.
If you’ve got a popup for customers to signup for text notifications, reconsider the format. Popups are intrusive and difficult to navigate on mobile. The higher the difficulty, the less amount of time people will spend on your site.
Using a separate page dedicated to signups will improve the user experience.
Keep this in mind when considering which mobile marketing services to choose.
Make Fonts and Buttons Bigger
Users primarily scroll one-handed. If they have to use two fingers to zoom in, something is too small.
The buttons on your mobile site should be large enough to press. If you’ve ever tried pressing a too-small hotlink, you know how frustrating it is. You end up in parts of the site you weren’t even looking for.
Avoid this frustration by making your buttons, fonts, and menus the right size. The font should be large enough to read without zooming and scrolling left and right.
Keep menu bars simple and concise.
Try to limit text on your mobile site. If you have a blog, try to stick to content-specific text. This is also a place to remember responsiveness. Make sure your blog articles are easy to read on a mobile platform.
The same goes for navigation bars. Mobile sights need to optimize for space. Navigation bars can take up valuable real estate. Placing it at the bottom of the page will allow the most important info to take center stage.
Make It As Fast As Possible
Google announced that as of July 2018 page loading speed will be used to determine ranking for mobile websites.
You want to keep your mobile page loading speed below three seconds. Above this, you start to lose rankings and customers.
The first thing to do to lower page load speed is to measure response time. Your load speed is determined by web coding and your server.
To improve server time, try upgrading your web server software. Also, try reducing what your web page needs from the server to function.
You can test your mobile site speed by using Google’s tool Think With Google. After entering your web address, you receive a report on how your mobile site is performing.
You want to design your site with a mobile-first mindset. Make it visually appealing but understand the more complex it is, the more code you must use. This will definitely slow down your site.
One method of reducing code is to use only one call-to-action per page and reduce the number of images. Compress your images to reduce the amount of time required to load.
To reduce your code size, you can ‘minify’ it. Minifying occurs when you get rid of any parts of the code not needed for it to work. You can do this manually or by using an online tool.
Always Be Improving
The key to a successful website is to keep improving. Outdated websites won’t survive as mobile browsing increases.
Try testing different versions of your landing page across different devices. Study how your traffic functions. If you have a social media following, ask your followers what they’d like to see.
Afterward, improve your website based on this feedback. Functioning in this manner, you don’t have to play catch up as the tech changes.
How to Make a Mobile Website
Here are the most important keys when you want to know how to make a mobile website:
Keep your site simple. The bells and whistles of a full site are great on a computer screen. It is cluttered and confusing on a small mobile screen.
Keep your site responsive. Remember that the site is functioning for mobile servers. Use a mobile framework tool to optimize your site.
Make it fast. Simplify the code and on-screen graphics to the least amount that will do the most good. Test your site speed with mobile performance tools.
To make it intuitive, you have to anticipate what your customer will be looking for. Place the most common tools on the front page of your mobile site. Don’t be afraid to poll your audience.
Finally, keep testing your site and getting better.
For more advice on improving your website code, click here.