As of October 2018, there were 1.6 billion active websites.
And the number can only keep growing as more and more businesses are created and individuals hop online with a web presence.
While anyone can create a website, you’ll want to create a successful website. There’s no magic formula that can ensure everyone comes rushing to your site immediately, but there are some strategies you can employ.
In this article, we’ll talk about some of the components your website needs in order to ensure that your target users engage with it.
Read on for some of our top tips and tricks.
1. It Has a Clean Design
Remember in the 1990s when websites were just beginning? There were walls of texts, a few gifs, and grainy photos.
Now, that’s all changed. Instead, most users want a clean design, that is heavy on the pictures, less heavy on the text. In fact, some websites are almost all pictures with only a few bits of important text to help the user navigate.
You shouldn’t put too much information on your site expecting people to read it. Instead, you can attach PDF files that users can download to print off or read separately. Too much text makes users click off.
Read more about PDF files to ensure all of the more dense information is presented in the most aesthetically pleasing way.
2. It Loads Quickly
Again, let’s harken back to the 1990s. Remember when websites took the better part of 10 minutes to load? Well, that’s not good enough anymore. Instead, your website should load relatively quickly without any lag time.
If a website takes too long to load, users will click away. Depending on what you’re offering, that means a potential customer might be lost.
You need to be sure your website fully loads and does so quickly.
3. It’s Responsive
What is a responsive website? Well, it doesn’t mean that it answers questions. A responsive website is one that loads, and looks good, on a variety of different types of devices. For example, a fully responsive website is designed to load on a phone, tablet, TV and a computer. And, it will still be fully functional and look great.
Some people find that if a website isn’t responsive, they’ll just click away. Or, if it’s too difficult to use it on their phone, they’ll try to remember to use it on their laptop later, but they may ultimately forget.
As many people use devices other than their laptop these days, it is important to ensure that your website is still useable and workable with these devices.
Depending on who hosts your website, some web hosting companies will offer you a responsive website, or template, as part of their package. Or, you can learn some code yourself, and ensure that your responsive pages look exactly how you want them to.
You need to meet your customers where they are, and sometimes, that’s not on a laptop or desktop computer.
4. A Successful Website Is Professional
A successful website, no matter what you’re promoting, whether it be a blog or a product, is professional. This means, you use full and complete sentences, you use proper English (or whichever language the site is in) and provide a clean and cohesive design.
A website that uses chopped up sentences, inappropriate images or words that incomplete doesn’t look trustworthy. At the end of the day, you’re asking for someone’s time or money, both of which are precious commodities.
Because of that, you’ll need to make sure you look as professional as possible. Remember, the site is a digital representation of yourself and your business. So keep that in mind as you create it.
5. It Has the Information Customers Need
You’ll need a way for people to contact you, or gives customers the location of where to find you. If you’re a restaurant, for example, failing to give customers the location of your place of business makes it impossible for customers to locate you. Thus, they may give up and go somewhere else.
Your customers should also have a way to contact you if they have any queries about anything regarding your business. Or, they may want to reach out to you with opportunities and other collaboration ideas.
Not having contact information or the location of your business is definitely reason for people to click away, and they won’t likely intend to return.
The contact information should also be clear and visible at the top or bottom of the homepage. Don’t make anyone search for it.
6. It Has a Clear Call to Action
A call to action, otherwise known as a CTA, give customers a direction. It also gives you, as the business or site owner, a way to orient your site.
A CTA should direct the users to do something in relation to your website. Are you looking to get customers to buy your product? Then direct them to where they can shop for it. Do you want customers to come to your restaurant? Give them the location, and an online menu. Do you want users to follow your Instagram? Tell them to at the top of the page.
Creating a Successful Website
Creating a successful website isn’t necessarily difficult if you know what you’re doing. And once you create a website that looks good, it can only increase your reputation and give customers more access to both you and your business.
Starting a blog? Click here to learn if you should use HTML or CSS.