Are you ready to build an eCommerce website but you’re not sure how to begin?
If you have a product to sell online, you’ll need a stylish and secure website to attract consumers. You also need to pick the right website builder for eCommerce sites.
Here are five must-have items and services you need to make a great eCommerce store.
1. Unique Products That Shine
The products you display should stand out to entice buyers. Do research to see how similar stores display their products. If the market is already full of the same items, make sure yours is unique.
Start by designing a product label that fits your brand image and your product. You want your label to work with your packaging, not detract from it.
After you have a product and a label, take high-quality photos of your product to list. Aim for bright, clear pictures with a neutral background.
2. The Right eCommerce Platform
Whether you use Shopify, Magento, or another platform you need to find the right one for your needs. Ask yourself the right questions and do your research before you spend any money.
These are some factors to consider:
- Decide on a budget for the platform
- Create a list of questions and concerns
- Talk with customer service and ask those questions
- Do you want to pay a set monthly fee or pay per service?
- Is there a trial period?
Doing research before picking a platform saves you from making a costly mistake.
3. Competitive Prices
One of the problems shop owners face when starting online stores is deciding on prices. If you list it too low, people get concerned about quality. If you price too high, you’re no longer competitive.
Write everything down and create a budget first. Consider the cost of materials, hosting, taxes, and shipping. Also, find the percentage taken by credit card companies and services like PayPal.
4. A Professional Layout and Optimized Images
Imagine you have your products up and launch your site, but you aren’t getting any customers. The reason may be that your site layout is confusing or unattractive.
You want a user-friendly site that looks professional and trustworthy. Not tech savvy or familiar with coding? Use eCommerce development services and let them handle everything.
Make sure that you are optimizing your images for boosted search rankings. This is why it’s so important to take quality photos. Remember to name your images and give them a description.
5. An SSL Certificate
This is one of the most important things you need on your eCommerce website before you start selling. Consumers want their information to be safe. Without an SSL certificate on your site, they’ll look elsewhere to shop.
An SSL certificate is a green lock that appears next to a URL. This indicates that any data entered is encrypted. Since many customers put in credit card information and other sensitive data, you must have an SSL certificate for security.
Build an eCommerce Website that Stands Out
It takes a lot of preparation and research to build an eCommerce website. You need to consider budget, website layout, and product display options.
You should optimize your site and add security features. If you’re not designing from scratch, you need to find the right eCommerce website builders.
Have questions about building your eCommerce site? Contact us for more help.