As a medical professional, people need to know they can trust you with everything. They are an intimate part of people’s lives and have access to some of people’s most sensitive kinds of information. Not to mention that medical professionals are practice when people are the most vulnerable.
All this means that people need to be able to trust medical professionals, and trust is a process. It’s not something you earn and obtain, but rather something you build towards. You need to maintain it – and establish that you’re trustworthy early.
That is best done in your medical web design. Your website is usually the first exposure people have to you. So you want them to know that you’re trustworthy, or else they may not be interested in becoming your patient. Your website needs to be made professionally and carefully. It must be good.
Keep reading for eight tips on how to make people know online that you’re trustworthy!
1. Build Something To Satisfy Each Step of The Pyramid of Trust
Like Maslow’s hierarchy of needs, there is a hierarchy to how people build trust. The pyramid of trust essentially provides you with a roadmap of what you need to build trust with patients.
The first few steps are automatically fulfilled since you have to be relevant for them to search for you. However, the next few steps are trickier. You need to market yourself as better than your competition for the second step.
The third involves you proving an adequate level of security with all information. The fourth is the same, while the fifth indicates a need to create an interesting, unique style.
2. Your Medical Web Design Can Provoke or Inspire Trustworthiness
Since your web design is the first thing that people usually see of you, it must be treated like your office. It must be well-kept up for people to go to it. It should be hosted somewhere known and trusted. It should also have an aesthetic appeal people would expect from medical professionals.
If all those are accomplished, their trust will be inspired and they will continue digging through your website. They will try to learn if their suspicion is correct and they can truly trust you. However, uninspired web design will fail to inspire trust. If you don’t put work into your website, how can people know you will put work into your relationship with them?
3. The Most Basic Part of Trust is Security
The most important investment you can make for your website is an SSL certificate. This will tell users that you have been certified as being who you claim to be.
It will also indirectly tell potential patients that you care. If you care enough to make their browser show the safe, green lock icon, you care enough about them to help.
Beyond just getting an SSL certificate though, you should also invest in encryption software. Basic cybersecurity training for staff is also a good way to demonstrate your devotion to protecting patients’ information.
4. Users Should Have As Many Tools as You
One thing users want from websites is interactivity. They want the information they’re looking for to be on it, and they want to find it easily. You can attract many people by offering them many ways to access a diverse range of information.
You could list basic information about patients’ insurances. Simply letting them know if you’re in their network will let them know whether they can trust (and go) to you.
Services like eDrugSearch also give non-web-developer a way to include ample amounts of information with minimal work. A simple calendar web app where they can schedule appointments will also help patients feel empowered. This naturally leads to people establishing trust.
5. Show Off Awards, Reviews, and Stars
A good, quick way to establish trust is by allowing people to say whether you’re trustworthy or not. If you link to a Facebook or Google Maps review, people will be able to get an idea of who you are before meeting you. It’s the online version of being recommended by a friend.
Encourage patients to post about their experiences online, and more patients will come.
6. Make it Mobile, Fast, and Easy to Use
A good portion of web traffic is coming from mobile devices now. A recent study found that a majority of internet traffic, 52.9 percent, comes from mobile.
If your website is not adapted for mobile use, people will feel left out. It will be harder to navigate your website, and people will questions how much you care.
To avoid this, most consumer web design services offer mobile versions of websites along with regular web design.
7. Invest In More Than Just Your Website. Get A Logo
Of course, just having a website is not enough. People need to be able to distinguish you from everybody else. You should be easily identified because being able to identify a person is the first step towards trusting them.
The best way to do this is to invest in a unique logo. You can use the logo in all your communication channels, including social media, and people will start to recognize you. Make sure to include on business cards and physical objects too!
8. Let Users Know About You
People shouldn’t think of you as just a medical professional. You should strive to make sure they understand you’re a person too, and that you care about them. The most successful medical offices are the ones where patients aren’t just patients. They should be family, and they should consider you the same.
Sink a lot of time into your about page. Write about where you studied as well as your hobbies. Let them know a cool story about yourself. Not only will it help crack the ice quicker when they come in for an appointment, but they’ll be able to trust you more. Staying active on social media is also an elegant way to make sure people understand you aren’t just your practice.
Medical Web Design Is The Same As Regular Web Design
Just make it good – it’s as simple as that. When you sit down to start working on your medical web design, you shouldn’t think of it like that. Instead, you should just try to practice good web design, generally.
Medical web design isn’t any different from regular web design. It’s just for a different audience – people looking for help. The audience isn’t looking to be entertained or informed, but rather treated.
To make sure they understand how they can be treated by you, keep reading here. We will always update you on the latest web design trends to keep you ahead of other practice’s.
Contact us for help with your website too! Of course, you can trust us with it!