Over the past decade, the Internet has become one of the most powerful tools that businesses can use.
But, there’s one glaring issue: everyone else has figured out how useful the Internet is.
If you want anyone to see the content on your website, you’re going to need strong SEO strategies. This is especially true in the cannabis industry where people all over the globe are beginning to establish their online presence.
If you find yourself asking “what does SEO do?”, don’t worry. We’ve got you covered.
Let’s take a look at how it can help your cannabis business grow.
Higher Google Ranking
When was the last time you went on the second page of Google’s search results?
Chances are, it’s only been a handful of occasions. Simply put, people just don’t go past the first page (or even the first few results) very often.
Thus, getting a higher ranking on Google is one of the most important accomplishments you can make as a business owner in the cannabis industry.
This will it give you the highest chance that your audience will be able to find you. But, it will also increase your brand awareness as a whole due to the amount of exposure your company will receive by being at the top of the list.
Resonate With Your Audience
Having quality blog content on your company’s website is crucial to showing that your audience that you’re more than just a faceless company looking for cash.
But, quality cannot be stressed enough here. Your audience will know when you’re offering useless insights or information and then stuffing a promotion in there to redirect them to a sales page.
By having informative articles that are properly SEO-optimized, you’ll be able to ensure that the right people are reading your blog. A great example article can be found on the Wellspring CBD website.
Once you get their attention, you’ll have the opportunity to show them who you are as a business owner.
Thus, it’s best that your content includes humor and conversational language to make it feel like you’re talking to them and not lecturing them.
As long as you be yourself, you’re sure to resonate with your audience. This will also lead to…
It’s one thing to bring in thousands of visitors to your website. It’s another to make sure those thousands of people are actually interested in what you have to offer.
This is one of the situations where you can answer “what does SEO do?”, since proper SEO techniques will be able to help you control who visits your site.
The more you narrow your audience down, the more focused your keywords will be, which is what will bring quality traffic to your site.
For example, targeting men and women between ages 30 and 55 isn’t going to get you anywhere.
Targeting men between 30 and 55 who have a college education, a median income of $50,000, and a history of joint pain will allow you to weed out the irrelevant traffic and increase your conversion rate.
So, What does SEO Do Again?
The “what does SEO do” question may seem difficult to answer at first, but it’s simpler than you think. All it involves is getting the right people to your cannabis business website.
Not sure where to start when building your site? Check out the tips on our blog to help you hit the ground running.