Learning how to write interesting, engaging content doesn’t come naturally for everyone. It’s a skill that takes time to craft. You need a deep understanding of good grammar and you also need to identify a brand voice and learn how to optimize everything you write, too.
The best way to master all of this is with practice. But, there are a handful of blogger tips and tricks that can speed up the process a bit.
If you’re curious about how to write the best content possible, keep reading.
Here are 8 expert blogging tips you need to put to use right away!
1. Take Your Time When Doing Research
Everything you write should have a bit of research behind it. You need to research the best keywords that fit the topic you’re talking about. These are what will help you gain online exposure and drive more people to your blog.
It’s also good to do competitor research and to keep an eye on the overall success of your blog posts. Pay attention to the amount of time people spend on your site pages and how well previous blogs have performed. This sets you up to succeed even better when writing future content.
2. Know Your Audience
Your audience is one of the most important things you have to research. You can’t expect to write informative, engaging content if you don’t know who you’re talking to!
Get inside your audience’s mind. Identify what makes them curious and understand what they’re searching for online. This helps you align your blog posts with their search inquiries as best as possible. It goes beyond keyword research; it boosts the overall quality of your content and improves how well you can connect to your audience.
3. Always Create an Outline
One of the best ways to improve the quality of you’re writing is to create an outline every time you sit down to write. This gives you a clear idea of where each blog post is going. It keeps you from rambling or going off-track, which does wonders for the overall user experience.
4. Share Specific, Detailed Insights and Actionable Steps
An outline is the foundation of your blog. It gives you direction when adding content under each header and subheader.
But, it’s still on you to make sure that content is as powerful as it can be.
Avoid using fluff at all costs. Try your best to ensure that every sentence offers value. You want to hook users from the very first sentence and keep them engaged until they’re done reading your post.
More importantly, you want to make them feel like they’ve learned something.
This can be either through the use of research or through understandable, actionable pieces of advice. The use of one or the other – or a mixture of the two – depends on your audience and the topic you’re writing about. To make it even more valuable, link to your research references.
5. Write a Stellar CTA
Speaking of actionable pieces of advice, don’t forget to make your CTA’s clear, concise, and, of course, engaging! This is one of the biggest reasons why you even want to write a blog.
Think beyond the content you’re sharing and ask yourself what you’d like a user to do when they’re done reading. Are you looking to boost sales or build your social media presence? Do you want to gather audience feedback or generate more leads?
Whatever your objective is, find a way to make it relatable to users. Try not to be too direct with it, as this risks coming off like a sales pitch. You want the actions that users take to feel natural – like something they want to do rather than something they feel obligated to do.
6. Link to Other Pages
The concept of link building can sound a little complex when you’re just diving into the world of blogging. But, it’s not really as complicated as you think!
The basic purpose of link building is to do one of two things: you either want to guide readers to another page on your website, or you want to show them that you’ve done the research to back up what you’re saying. The first use of links is called internal linking and the latter is external.
Internal links make it easier for users to find deep-seeded pages on your website. They’re also a great way to introduce products to users or to share your qualifications with them by linking to your “About Us” page or your reviews.
External links show that you’re involved in your industry. They tell users that you’re someone who’s committed to staying on trend and delivering the most innovative insights and products/services.
7. Create Custom Visuals for Your Written Content
The strength of your blog does not depend on your writing alone. Of all the expert blogger tips on this list, make sure you commit this one to memory.
Stop using stock photos!
Hire a professional photographer to create custom images of you, your team, your products, and your place of business (if applicable). This will completely transform the quality of every single blog you publish. Videos take this one step further.
8. Learn How to Recycle Your Content
The final blogger tip to keep in mind is not to leave your blogs alone once they’re published. You can’t expect them to drive traffic on their own.
No matter how much on-page optimization you do, it doesn’t hurt to share your blogs on social media or via email. You can do this the second you publish a blog or you can recycle old blogs for future social and email campaigns.
Either way, don’t just let them sit there.
Blogger Tips and Tricks Anyone Can Use
Here’s the thing about blogger tips and tricks: you don’t have to be a digital marketing guru to start using them! The only way you can make yourself an “established blogger” or create successful marketing campaigns is to start building your skills little by little.
These tips can help you with that. Work on them one by one until you’re able to use them in a way that feels natural, almost like they’re second nature.
Then, continue to build your skills with additional blogging insights and ideas!