How can you start a blog about cannabis that people care about and gets a ton of traffic?
This blogging for dummies guide takes the complicated world of blogging and breaks it down step-by-step. There are a lot of blogs about cannabis out there. In fact, if you do a Google search for cannabis blogs, you’ll find there are over 42,000,000 results.
How can you compete with the sheer number of blogs already out there? Read on to learn how you can start a cannabis blog that people will love.
What is Your Blog About?
Before you start setting up your blog, you have to ask yourself a few questions and do a little research. You want to be sure that your blog is a little different than all the other cannabis blogs out there.
You also want to know your audience. What are they searching for when they’re searching for cannabis. Are they looking for product reviews? Do they want to know about the legalities of cannabis? Are they looking for
Another thing to consider is the expertise of your audience. Will they be experienced smokers or people who are getting on board the cannabis bus because it’s legal?
Knowing these things will help you decide what your blog is about and how your content should be structured. A blog targeted for beginners will have basic articles like this one that describe the difference between sativa Indica strains.
Veteran consumers of weed will already know this, so you can focus more on new products that will help them enjoy their experience even more.
The Technical Side of Blogging
The technical side of blogging really isn’t that technical. You decide the name of the blog that matches what the blog is about. Once you have the name, purchase the domain name. You’ll also need a host for your website.
The next step is to install WordPress. WordPress is great to use because it’s simple and easy to customize yourself.
With many hosts, they offer 1-click WordPress installation. It’s really that simple. If you run into trouble, your hosting service probably has a guide on setting up and troubleshooting WordPress.
You can then customize your site to make it look amazing. When you customize it, customize it for your users. If you have people coming straight to your blog posts, you want to be sure that they’re easy to read on desktop and mobile devices.
How Will You Monetize Your Blog?
One question you’ll need to ask yourself is if your blog is a business or a hobby. There’s a huge difference between the two.
If your blog is a business, how will you make money off of it? Will you sell products on site or offer advertising?
If your blog is just a hobby, then you can just write without dealing with making money. Many people start off writing as a hobby and they gain such a following that they can easily monetize their blog.
How Will You Drive Traffic to Your Blog?
Driving traffic isn’t a matter of writing a blog post and hoping that people will find it. You need to have a plan to drive traffic to your blog. After all, what’s the point of having a blog if no one reads it?
There are many ways you can drive traffic to your blog. There’s SEO, various social media channels, offline marketing, pay per click ads, paid advertising on social media.
Your best bet is to choose between 2-3 options and master them. If you plan to use Instagram and SEO as your primary sources, get very good at them.
You don’t want to rely on only one source of traffic. Then your business is at the mercy of another company and its algorithm. All it takes is one major update for your site to be impacted.
How to Write for Your Audience vs. Writing for Yourself
You’re starting a blog because you have a wealth of cannabis information you want to share. The thing is, no one cares about your knowledge or expertise. You can know everything there is to know about cannabis. People will still ask, “So what?”
Why? They ask that question because they want to know how their lives will benefit from your knowledge.
Put yourself in your readers’ shoes. What are the most important things they want to know about cannabis that will help them enjoy the experience or to learn about it?
You can start to answer this question by doing keyword research. That shows you how to write blog posts to answer questions.
For example, if your blog targets beginner users, you’ll find that people want to know about different strains, where to buy, and how to enjoy cannabis without feeling like a criminal. Your posts can address these topics in-depth.
Create a Content Schedule and Stick to It
If you talk to any blogger about the challenges about blogging, they will say the biggest challenge of blogging is finding the time to write content.
The success of your blog depends on consistency. Consistency matter for SEO, a successful social media campaign, and to keep your readers interested in your blog.
At first, you might be gung-ho about writing and write 4 posts your first week. That’s great, but you might not write another post for two months.
You’re going to need to create a content schedule and stick with it. You want to keep the number of posts a week to only 1 or 2. This lets you create high-quality content instead of publishing 5 or 6 bad articles in a rush.
Go through your list of keywords and get ideas for your next 10-20 articles from there.
If you’re having trouble sticking with it, reach out to a friend for accountability. Tell them what you’re going to write and by when. Have them check in with you to make sure that you write it.
Blogging for Dummies: It Isn’t That Hard
Blogging for dummies isn’t difficult. You buy a domain name and hosting, install WordPress, and start blogging.
What makes blogging difficult is writing consistently and writing articles of value. You have to keep your audience in mind and help them answer questions they have about cannabis.
For more great tips about blogging in WordPress, check out these articles today.