Is your website in need of some professional photos?
Whether you maintain a personal blog, a small business site, or an e-commerce store, your website functions much like a business card.
Making sure it meets visual standards can mean retaining organic traffic and even boosting conversions!
If you’re considering hiring a photographer to take care of your website’s visual needs, there are a few things to keep in mind prior to doing so. Read on for insight!
1. Identify Your Photo Needs
It can be difficult to find professionals of any kind without a good sense of your starting needs. Before you start researching photographers, take some time to identify what you’ll actually need in terms of images.
To begin with, are you looking for a few select, evergreen photos (those that will stay up indefinitely)? Or will you be needing a constant stream of images for blog posts, product listings, and more?
Your answers to these questions will determine whether your relationship with your photographer will be short-term or long-term.
Also, what subject matter do you require? Landscapes? People? Products? Will you need a photographer to take photos of your staff (if you operate a business) or meals you offer at your restaurant?
Will you need photos with high resolution for banners and cover spreads?
Brainstorm all of your photo needs in advance, and be sure to be as specific as possible.
2. Find Referrals
Before you start Google searching away for your professional photographer, see if you can gather local referrals first. Ask colleagues, friends, and family members if they know any local photographers who specialize in web images.
You may also wish to contact graphic design or digital marketing companies, as sometimes these agencies will over professional photography services for web purposes.
3. Prioritize Experience and Portfolios
The best photographer will have an extensive portfolio and experience of relevant work. Keep in mind that incredible wedding photographers won’t necessarily be skilled at producing images for a website, so prioritize photographers with experience in taking photos for sites themselves.
Ask all potential candidates for a portfolio. If possible, ask for samples of websites they’ve contributed to recently.
Pay attention to photographers’ websites, too. Websites should be comprehensive and give access to a portfolio, like this one at Mike Sansone Photography.
4. Have a Consultation
Meeting with your potential photographer in person prior to making any agreements is essential. If you aren’t able to meet in person, have a phone call or a Skype chat.
In this consultation, ask for the photographer’s policies on price, image rights, and image use. Give prospective photographers your comprehensive list of needs. If possible, ask candidates for insight into what they would do to address these needs.
This question can pinpoint the most creative photographers–and the ones who are willing to go the extra mile to meet your needs and make your website look great.
Hiring a Photographer to Spruce Up Your Site
Hiring a photographer to supplement your web design can be a wise move. Yet before you say yes to the first photographer who offers to help you spruce up your site, take some time to identify your photo needs.
Ask for local referrals and, when assembling candidates, prioritize ones with significant experience with designing images for website purposes. Have a consultation with prospective photographers before you sign any contracts.
At Web Code Buddy, we have all the answers you need when it comes to crafting the website of your dreams.
Check out our additional advice on web development here!