WordPress is becoming the most popular platform to build websites today as it is versatile for both novices and experts alike.
More than half of all the websites in WordPress run using version 4.9, which is the most recent version of the platform. If you’re using this, there are a lot of things you can do to improve the interactivity and overall appearance of your website.
One of the most important things you need to look into is the WordPress Title Tag. This tag appears in two important places: the top bar of internet browsers and the results page of search engines. That means it’s one of the first things your visitors see when they go to your website.
Keep on reading to learn more!
Importance of WordPress Title Tags in HTML
Through the years, the title tag is one of the most important factors for a good on-page SEO ranking. Even before the algorithms used by search engines increased in terms of complexity, they used title tags as a means of determining a page’s relevancy and topic. As they evolved, they began including more factors like social media, link data, and other traffic metrics.
Despite all of this, the title tag still has a lot of value if you want to optimize your web pages. An annual survey involving 37 SEO industry thought leaders concluded that the title tag is the most important place for you to place your keywords. Only two of the people involved in this survey didn’t think that doing this will increase search engine rankings.
Your title tag is at the very top of your webpage content. It helps your visitors find your page easier, making it appear more in search snippets. An optimized title tag helps people become more informed about your content and get you on top of the search engine results.
How to Create Optimized Title Tags
Now that you know the importance of title tags, it’s essential to invest in various SEO techniques to optimize it. It’s a task that requires minimal effort while ensuring that you get high returns in terms of search rankings. Thankfully, WordPress gives you some built-in solutions that help you create or edit title tags in the most effective manner.
Here are some tips:
When creating HTML title tags, you should avoid wandering off your website’s topic. The reason is that your title tags describe your web page in search engine algorithms. That means that you can use your title tags to determine its relevancy.
If you stray too far from your own topics, the algorithm can flag you for spamming. It makes your website look like it’s stuffed with keywords and other blackhat SEO techniques. That lowers your rank, and you might even get obliterated from the search results.
Focus on Important Terms on One Page
When thinking about the title tags, you need to limit the number of keywords you use per page. If you create an article on a specific topic, make sure that the title tags match it on its own page. Doing this ensures that your topic is clear and relevant to search engine results.
Think About the Length of Your Title Tags
Search engines, in an attempt to set a standard for their results pages, put a limit when it comes to the number of characters they show on their listings. Major search engines like Google allow around 70 characters on title tags before they follow it with ellipses. If you make the tag longer than this, you might not be able to deliver the point of your title.
What this means is that your users might not make any sense with your title. That’s why it’s important to check your title length. Also, use your common sense when determining how long is too long and don’t stuff it with keywords.
Take Note of the Keyword Placing and Order
The sooner you use the keyword for your title tag, the more impact it makes when it comes to your search engine ranks. With the keyword near the beginning, that means that it’s unlikely for it to get cut off due to the 70-character limit in the search engine results. In the end, users will see it more and click on your website.
Use Enticing Titles
The title tag gives your visitors a taste of what they should expect from your content. It sets their first impression on your website and your brand’s identity as a whole. To get the most out of your audience, it’s important to optimize your title tags not just for search engines but also your future users.
Keep in mind that your title tag’s message can get you more website traffic compared to a less well-constructed but search engine-optimized title.
One Last Thing to Remember
Any keywords you put in your title tags, meta descriptions, and display URLs get highlighted in bold if they match the users’ search query. With users more apt to click on title tags when it comes to selecting the ones they click on, combining an optimized and attractive title means that your potential customers become more aware of your brand.
Learn More About the WordPress Title Tag Today!
Aside from the WordPress title tag, you need to pay attention to headings when building your site. You need to know how to add subheadings in WordPress and where its proper placing is. You need to differentiate between H1 vs. H2 and how each of these WordPress headings can help structure your content.
If you want to get the best-optimized title tag and content on your WordPress website, do some research about the Google algorithms. Keep yourself current when it comes to its updates and plan ahead. This allows you to ensure that your website remains on the search engine’s good side and consequently attract more people to your website and business.
Do you need more tips and tricks for your website optimization efforts? Visit us and get more information today!