You’ve developed an awesome product line. You also have a strong customer base, and you know that you write killer blog posts.
But for some reason, you’re just not seeing the number of visitors to your website that you’d like.
In fact, if you’re honest? Your overall amount of web traffic has dropped off recently.
So, what’s the solution?
Good web design.
But what makes a good website design? And why does it even matter?
Keep on reading this post to learn more.
Why Is Web Design Important?
Before we discuss why hiring a professional website designer is a must or get into the elements of a good web designer?
Let’s talk about why it matters.
First of all, you should know that Google often penalizes websites that don’t make responsive and user-friendly design a priority. This means that you’ll lower your chances of getting onto the first page of search engine results.
Since more than 3/4 of Internet users never bother to go deeper than that first page of search engine results?
This will unquestionably impact your bottom line.
Plus, responsive design works to improve the overall user experience.
In other words, if people enjoy your website and find it easy to navigate, they’re likely to return. This can increase your overall conversion rate.
You will also get more traffic to your site.
Finally, remember that often, your website is the first ever interaction that someone has with your company and brand. You want to be able to make an excellent first impression.
If your website is slow to load, and if it only loads partially? Or, if users just can’t find what they need quickly?
You’re not exactly painting your company in the best possible light.
What Is Good Web Design?
Now that we’ve helped you to understand why a good website is important?
Let’s talk about a few of the ways in which you and your design team can work to get a great site.
First of all, you should put the visitor/user experience at the front of everything that you do.
This means that your fonts and background colors should be legible.
Also, your blog posts and product pages should be properly categorized. You should use things like chatbots to replicate an in-store experience.
Additionally, you’ll need to ensure that your website is optimized for mobile device users just as much for those who are accessing it on their desktop computers.
This means that smaller image sizes, buttons that are easy to click with your fingers, and constant mobile site testing are absolutely essential.
Other elements of good web design include using the correct plugins to help with responsive design.
They also select a hosting platform that can handle your average traffic volume, and above all, a design that is consistent with your overall branding strategy.
This means that you should include links to your social media profiles, that your contact information should be clearly listed on each internal page of your site, and that you should eliminate excessive pop-ups that cause your site to slow down.
Remember that one of the most important goals of your website isn’t always to encourage people to make a purchase or take some sort of an action — though of course, that’s important, too.
But you should also focus on encouraging people to stay on your site and explore it for as long as possible, so you rise in the search engine rankings.
Good design makes this possible.
Why Do You Need a Web Designer?
Now that you understand what makes a good website design and why it’s important, let’s talk about why, eleven times out of ten, hiring a professional site designer is the way to go.
First of all, a web designer will have access to both the site-building and traffic analysis tools that you need to gain a serious advantage over your competitors.
These tools can also ensure that you strengthen your knowledge of your target market, your average visitor demographic, and even the kinds of content that appeals to them.
Additionally, a website designer has the time to frequently test and tweak your website for user-friendliness — as well as the expertise required to keep your site secure.
Especially if you’re collecting payment information and other forms of sensitive customer information, this is absolutely non-negotiable.
Finally, a professional website designer can help to create a site that generates more leads and shortens the overall sales cycle.
It is also one that increases customer dwell time.
Looking for a professional design service that you can trust to do all of that and more?
If so, then we recommend that you get in touch with the team at Hive Digital Strategy. Read more about what they have to offer on their website.
What Makes a Good Website Design: Wrapping Up
From making the case for why you need a professional website designer to understand what makes a good website design, you now have a much better grasp on the power of responsive design.
However, just like SEO and the needs of your target market, the principles that define what makes for an excellent website are always changing.
If you want to keep up with the latest trends?
We suggest that you bookmark our website.
In addition to helping you understand the latest coding tips and tricks, we’re also always on top of changes to the Google Algorithm and the latest design ideas.
If you follow us, we guarantee that you’ll always be able to stay ahead of the curve.