If you work on the same website every day, it can be difficult to determine whether or not it’s still an effective tool for sales and promotion, and when it needs a little updating.
Thankfully, there are a few specific ways you can tell that it may be time for a website update.
If you’re experiencing one, two, or all of the following issues, it might be high time to update your website.
1. Your Website Takes an Eternity to Load
The typical attention span for a goldfish is nine seconds. For people, on the other hand, that number decreases to eight seconds, meaning you don’t have a lot of time to make an impression on your website’s visitors. If your website takes longer than eight seconds to load, there’s a huge chance that visitors will abandon it before even getting to that point.
If your home page is the key to the rest of your website and it takes a long time to load, it can have a negative impact on your bounce rate, which is no good.
2. It’s Not Optimized for Mobile Devices
When it comes to looking for information online, more and more people are using their mobile devices to do so than ever. If your website takes a long time to load or is difficult to navigate on a mobile device, you’re going to lose a huge amount of visitors.
3. You Don’t Get Many (Or Any) Shares on Social Media
More web traffic originates from social media than you realize. 31 percent of it, to be exact. If your website doesn’t feature content that is shareable on social media, you’re going to lose out on even more traffic.
4. Visitors to Your Website Don’t Stick Around for Long
To determine whether or not your website is successful in its current state, you need to know what your bounce rate is. If you’re not familiar with the term, your bounce rate is the rate at which people leave your website after viewing only one page.
If your site has a high bounce rate, most visitors aren’t sticking around to view more than one page (unless your website is only one page, of course). Updating website content can help keep visitors engaged during their entire visit.
LinkNow can teach you more about what makes a web design engaging.
5. You’ve Updated Your Branding And/Or Products
This one’s pretty much a no-brainer. Whether you’re just starting out or you’ve been around for years – if your branding or product lines have recently been updated, it’s a good idea to update your website, too.
Don’t Delay Your Website Update Any Longer
With this helpful list, it’s easy to determine if you need a website update or not. If you’re experiencing any of these symptoms, don’t wait to update your website, or you’ll risk losing current, new, and future customers.
Not sure where to start with web design and need some help?
Take a look at the Web Design Help section of our blog for layout inspiration and more.