You’ve heard a lot about how to optimize your website for search. You’ve heard about keywords, site speed, backlinks, and online directories to improve search results.
One piece that’s not talked about much when it comes to website optimization is optimizing images.
Did you know that image search on Google is the second most used search engine? You can make a big impact on your search rankings just by doing a few things with your site’s images.
Read on to learn a few ways to optimize your images to enhance your site’s search results.
Choose Relevant Images
The images that you choose for your website have to do with the topic. You can have a product page for boots, but if the image you post is for a gym bag, it won’t make sense to readers.
Make sure your images have to do with the topic at hand. That’s the beginning of how to optimize your website.
One way to make sure that your product images make sense is to outsource them to a company such as Pixel Pix Product Photography.
Name Your Image Files
If you just downloaded stock images or fresh images off of your camera, chances are the file name is something like accdeoodbwaogjg.jpg or IMG07092108.jpg.
One thing to remember is that people don’t search for file names. They search for information.
Search bots won’t have an idea as to what the images are based on those file names. However, they would if you named an image fall-boots-black-2018.jpg.
Do you see how the image name describes what the image is about? That’s what you want to achieve with your images.
Use the Correct Image Sizes
There’s nothing worse than seeing pixilated images on a website or having a website load slowly because it takes too long to load.
WordPress automatically creates images of different sizes when you upload them, which can slow down your website. Not compressing your images before you upload them can also slow down your website in a big way.
Here are a couple of things you can do to get around it. If you’re using WordPress, do a search for your site’s theme to find out what the image sizes are. You can also ask your web developer about the image sizes to use for your particular layout.
A search for ‘image sizes Divi theme’ reveals what the image sizes are for blog posts, sliders, and other elements of that particular theme.
Fill Out Image Alt-Text and Descriptions
Imagine telling someone who can’t see what your images are about. That’s exactly what alt-text is meant to do.
It’s not a place for keyword stuffing, but it is an opportunity to describe what your image is about and using one or two keywords naturally.
How to Optimize Your Website? Start with Images
Wondering how to optimize your website is a question that every webmaster asks. The easiest place to start is by optimizing images. There’s really not much to it.
Use relevant images, name them, compress and resize them, and fill out the descriptions and alt-text. Once you do that, you have a much better chance of driving traffic to your site through image searches.
For more great tips on website optimization, check out our blog.